Privacy Policy (UK GDPR & ICO Compliant)

Last Updated: June 2026

This Privacy Policy explains how Tech Devices Direct (“we,” “us,” or “our”) collects, uses, stores, and protects your personal data when you use our website or services.

We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Website: https://techdevicesdirect.co.uk
Contact: info@techdevicesdirect.co.uk

By using our website or services, you acknowledge that you have read and understood this Privacy Policy.

1. Who We Are (Data Controller)

Tech Devices Direct is the “data controller” responsible for your personal data.

Contact details:
Tech Devices Direct
Email: info@techdevicesdirect.co.uk

2. Personal Data We Collect

We may collect and process the following types of personal data:

Information you provide to us

  • Name
  • Email address
  • Phone number
  • Billing and delivery address
  • Account login details (username, password)
  • Payment information (processed securely via third-party providers)

Information collected automatically

When you use our website, we may collect:

  • IP address
  • Device type and browser information
  • Operating system
  • Website usage data (pages visited, time spent, interactions)
  • Approximate location data (derived from IP)

Marketing and communication data

  • Your preferences for receiving marketing communications
  • Your interactions with our emails or SMS messages

3. How We Use Your Personal Data

We only use your personal data where we have a lawful basis to do so.

We use your data to:

  • Process and fulfil orders
  • Manage your account
  • Provide customer support
  • Communicate service updates
  • Send marketing communications (where permitted)
  • Improve website performance and user experience
  • Prevent fraud and ensure security
  • Comply with legal obligations

4. Lawful Bases for Processing (UK GDPR)

Under UK GDPR, we rely on the following lawful bases:

  • Contract: To fulfil orders and provide services you request
  • Consent: For marketing communications (where required)
  • Legal obligation: To comply with tax, accounting, and legal requirements
  • Legitimate interests: To improve services, prevent fraud, and operate our business effectively
  • Vital interests: To protect individuals in rare emergency situations

You may withdraw consent at any time where processing is based on consent.

5. Marketing Communications

We may send you marketing emails or SMS messages if you have opted in.

You can opt out at any time by:

We will always respect your marketing preferences.

6. SMS Messaging

If you provide your phone number and opt in, you agree to receive SMS messages regarding:

  • Order updates
  • Delivery notifications
  • Promotions (if opted in)

We do not sell or share SMS opt-in data for marketing purposes.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Enable website functionality
  • Analyse traffic and usage patterns
  • Improve user experience

Where required by law, we will request your consent before placing non-essential cookies.

You can manage cookies through your browser settings.

8. Sharing Your Personal Data

We do not sell your personal data.

We may share data with trusted third parties only where necessary, including:

  • Payment processors (e.g. PayTrace)
  • Delivery and logistics providers
  • IT and hosting service providers
  • Analytics providers
  • Legal or regulatory authorities (where required by law)

All third parties are required to handle your data securely and lawfully.

9. International Transfers

As part of our operations, your data may be transferred outside the UK.

Where this occurs, we ensure appropriate safeguards are in place, such as:

  • UK-approved Standard Contractual Clauses (SCCs), or
  • Equivalent legal protection mechanisms

10. Data Retention

We retain personal data only for as long as necessary:

  • To fulfil the purposes we collected it for
  • To meet legal, tax, or accounting requirements
  • To resolve disputes or enforce agreements

When data is no longer required, it is securely deleted or anonymised.

11. Data Security

We implement appropriate technical and organisational measures to protect your data.

These include access controls, secure storage, and encryption where appropriate.

However, no method of transmission over the internet is completely secure.

12. Your Data Protection Rights (UK GDPR)

You have the following rights:

  • Right of access (to obtain a copy of your data)
  • Right to rectification (correct inaccurate data)
  • Right to erasure (“right to be forgotten”)
  • Right to restrict processing
  • Right to object to processing
  • Right to data portability
  • Right to withdraw consent

To exercise your rights, contact:
📧 info@techdevicesdirect.co.uk

13. Complaints

If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner’s Office (ICO)
Website: https://ico.org.uk

We encourage you to contact us first so we can resolve your concern.

14. Do Not Track

We do not currently respond to browser “Do Not Track” signals due to a lack of industry standard.

15. Updates to This Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on:
https://techdevicesdirect.co.uk/privacy-policy/

We encourage you to review this page periodically.

16. Contact Us

If you have any questions about this Privacy Policy or your data, contact us:

Tech Devices Direct
Email: info@techdevicesdirect.co.uk
Website: https://techdevicesdirect.co.uk